The famous Accademia del Profumo wants to pay homage to the world of fragrances and its many facets by establishing the first National Perfume Day .
In conjunction with the Spring Equinox , the first day in honor of the perfume will be celebrated on 21 March 2017 .
The day aims to raise awareness among consumers on the great cultural, artistic and scientific heritage contained in each bottle of perfume. Furthermore, the historic institution of the world of haute perfumery wishes with this initiative to promote professionals , artists and companies who contribute to making each fragrance a unique and extraordinary sensory experience.
National Perfume Day is an invitation to perfume oneself , letting oneself be overwhelmed by fragrances and discovering all the suggestions they create, in an enveloping whirlwind of scented notes.
On the occasion of the first day dedicated to fragrances, the Accademia del Profumo also proposes the exclusive photography contest #MemorieProfumate , created to sensitize consumers to the discovery of fragrances and beauty in olfactory involvement.
From February 15th to March 15th 2017 , it will be possible to upload a photograph representing the emotions, memories and magic that perfume arouses on the official website of the Academy.
The 10 winners will be chosen by the public during the very famous Cosmoprof 2017 beauty fair and will be awarded an exclusive limited edition bottle of Cosmoprof 50 perfume: a fragrance created by the Accademia del Profumo on the occasion of the 50th edition of the event.
The announcement of the 10 winners will take place on 21 March 2017 . You just have to participate in this curious and unique initiative!
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